Guidelines, assets, and resources for partners, press, educators, and anyone sharing the YouStillMatter mission.
The YouStillMatter logo pairs a circular mark with our wordmark. The circle represents wholeness and safety. Always maintain clear space around the logo equal to the height of the circle mark.
Our palette draws from nature — sage greens for calm and growth, warm terracotta for hope and warmth, and soft creams that feel like a safe, quiet room.
We pair a humanist serif for headlines with a clean geometric sans for body text. The result feels personal and approachable — like a friend, not a doctor's office.
Our voice is the thread connecting everything. It should always feel like a warm hand reaching out — never clinical, never patronizing, always genuine.
We speak softly and with care. Our language should feel like a safe exhale — calming, grounding, never harsh or demanding.
We don't sugarcoat, but we don't catastrophize either. We acknowledge pain while holding space for hope.
Everyone's experience is valid. We use language that welcomes all backgrounds, identities, and experiences without assumption.
We remind people of their strength, not their weakness. Language that says "you can" rather than "you should."
Generous whitespace and soft corners reinforce the feeling of safety. Our UI should breathe — never feel cramped or sharp.
Need logos, screenshots, or print materials? Download our brand kit for press, partnerships, and community outreach.
Includes logos (SVG, PNG), color palette, typography specs, and usage guidelines.
Download Brand Kit